Etro is the historic Milanese fashion house that has elevated cultured eclecticism and textile art to a global style signature. Founded in 1968, the brand's identity is inextricably linked to the Paisley motif (the paisley design): the ancient vegetal drop of oriental origin that Etro has transformed into an icon of luxury and instant recognition.

Her style is a hymn to travel and cultural contamination: a masterful fusion of vibrant colors, a mix of bold prints and the finest materials.

Far from minimalism, Etro embodies a sophisticated, bohemian elegance (often referred to as "New Tradition"), where Italian tailoring meets ethnic and artistic inspirations. It is the go-to brand for those seeking intellectual luxury, rich in detail and a bold, colorful personality.