MAX&Co. is an Italian women's ready-to-wear brand that is part of the prestigious Max Mara Fashion Group . Founded in 1986, it represents the group's younger, more dynamic, and more colorful side, while maintaining the parent company's tradition of sartorial quality.

The brand's identity is distinguished by a creative and versatile style, designed to encourage personal mix and match through the bold use of vibrant colors, textures, and patterns. While offering a complete wardrobe, its strength remains outerwear (coats), which benefit from Max Mara's technical excellence, yet develop it in more modern and urban cuts.

MAX&Co. caters to the contemporary woman who seeks a balance between fashion and functionality, offering garments of superior quality compared to fast fashion, designed to last over time and be worn on a variety of occasions.