American Outfitters, now known as AO76 , is a Belgian brand that has conquered children's and teenagers' fashion (4-16 years) with its authentic, cool and casual style.

Despite its American-inspired name, the brand's soul is profoundly European: it prioritizes impeccable construction quality, durable and natural materials, and a design that eschews excess. AO76's aesthetic is a celebration of freedom and simplicity: easy-to-wear pieces, often in natural or "worn" colors, and a refined sporty touch. It's the go-to brand for young people seeking an independent, comfortable, and stylish look, without the need to flaunt giant logos or frills.